New Ratings Are In and Nothing Has Changed -- Air America is Still Talking and No One is Listening

If it was any other commercial venture, Air America would have long ago have been shut down as a miserable flop. Notwithstanding it's abysmal ratings, the Libs continue to keep propping up their echo chamber radio network that virtually no one listens to. But, that's ok, I'm fine with that. Keep pouring millions of dollars into a futile attempt to compete with Rush Limbaugh, Laura Ingraham, Bill Bennett, et al. Those programs continue to draw millions of listeners; Air America spends millions of dollars and draws nothing but flies!

Here is a recent look at Air America from Byron York of National Review:

April 26, 2005, 2:00 p.m.
Air America’s Year of Decline
The liberal network scores its lowest-ever ratings.

The latest radio ratings are in, and they show continued bad news for Air America, the liberal talk-radio network featuring Al Franken, Randi Rhodes, Janeane Garofolo, and others.

While it is difficult to pinpoint Air America's ratings nationally — it is on the air in about 50 stations across the country, and has been on some of them for just the last few months — it is possible to measure the network's performance in the nation's number-one market, New York City.

The new Arbitron ratings for Winter 2005, which covers January, February, and March, show that WLIB, the station which carries Air America in New York, won a 1.2-percent share of all listeners 12 years and older. That is down one tenth of one point from the station's 1.3 percent share in Winter 2004, the last period when it aired its old format of Caribbean music and talk.

Air America debuted on March 31, 2004. In the network's first quarter on the air, Spring of 2004, which covered April, May, and June, Air America won a 1.3-percent share of the market audience. That number rose slightly to 1.4 percent in the Summer 2004 July/August/September period, and fell back to 1.2 percent in the Fall 2004 October/November/December period, where it remains today.

Those numbers are, again, for all listeners 12 years and older. Air America executives, however, often point to the network's performance among listeners 25 to 54 years of age, the preferred demographic target for radio advertisers. But in that area, too, Air America is struggling.

Between the hours of 10 A.M. and 3 P.M., the period that includes Al Franken's program, Air America drew a 1.4-percent share of the New York audience aged 25 to 54 in Winter 2005. That number is the latest in a nearly year-long decline. In Spring of 2004, Air America's first quarter on the air, it drew a 2.2-percent share of the audience. That rose to 2.3 percent in the Summer of 2004, then fell to 1.6 percent in the Fall of 2004, and is now 1.4 percent — Air America's lowest-ever quarterly rating in that time and demographic slot.

The ratings also show WABC radio, which airs Rush Limbaugh, consistently beating Air America in New York City even though Franken had at one time claimed to be beating the conservative host there. In the 10 a.m. to 3 P.M. period in the Winter of 2005, WABC (and Limbaugh) won 2.7 percent of the audience to Air America's 1.4 percent. In Spring 2004, WABC beat Air America 2.7 percent to 2.2 percent. In Summer 2004, WABC won 2.7 percent to 2.3 percent. In Fall 2004, WABC won 3.6 percent to 1.6 percent.

That last number surprised some observers because it showed Air America faltering in October and November 2004, the period when the presidential election was reaching its finish and political passions were presumably at their highest. But even then, Air America's decline continued. And now, it has fallen even farther.